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Office

Brisbane, Sydney & Melbourne
Australia

Contact

0431 858 753
jonny@synctum.com.au

Tradeify — Behind The Brand

Inside the brand with the Tradeify team.
Commercial
Tradeify
2024 · In Partnership With Abel Studios
PlayPlay
VideoVideo
PlayPlay
VideoVideo
Details
Client
Tradeify
Category
Commercial
Year
2024 · In Partnership With Abel Studios
Our Role
Creative Direction, Production, Edit & Sound
Deliverables
Series films, cutdowns, social verticals
Views
520,000
Episodes
6
Watch-time lift
47%
Introduction
Audiences follow people, not logos.

The Challenge

Audiences follow people, not logos. Tradeify’s community knew the brand — they didn’t know the humans behind it.

Our Approach

BTS access with intent — shot alongside the Champion Mindset sprint: the team, the trading floor energy, the standards behind the brand.

The Result

Culture on screen. The brand’s most-requested content format and a measurable lift in engagement.

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Big thank you to:

Concept & production: CUT & RUN.
With gratitude to: Tradeify.

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