Logiko — Brand Refresh

Logiko needed the market to feel differently about them — fast. The category is crowded, the message was blurred, and the old assets weren’t pulling.

One idea, held all the way through: a single moment of tension the film builds to and the cutdowns preserve. Shot once, cut many ways — cinema, feed, paid.

A refresh that moved the two numbers that matter: awareness up, lead flow up. The film became the anchor asset for everything since.