Connect ConnectConnect ConnectConnect
Office

Brisbane, Sydney & Melbourne
Australia

Contact

0431 858 753
jonny@synctum.com.au

Desky — Brand Story

Stuck in caveman mode? A posture campaign, post-produced end-to-end with ShareStory.
Corporate · In Partnership With ShareStory
Desky
2024
PlayPlay
VideoVideo
PlayPlay
VideoVideo
Details
Client
Desky
Category
Corporate · In Partnership With ShareStory
Year
2024
Our Role
Post-Production — Edit, Motion, VFX & Colour
Deliverables
Brand story film, cutdowns, social verticals
brand recall
42%
assets
28
campaign reach
1,100,000
Introduction
Standing desks are sold on numbers — lift capacity, memory height, warranty years.

The Challenge

‘Stuck in caveman mode?’ With Desky’s posture-correcting technology, the campaign skips a millennia of evolution in one cut.

Our Approach

Our part: the full post pipeline through our production partner ShareStory — edit, motion design, VFX cleanup, colour and finish, keeping the gag tight and the product beats clean.

The Result

A campaign that gave a spec-driven category something to laugh at — and Desky a story bigger than lift height.

Start a project Start a projectStart a project Start a projectStart a project

Big thank you to:

Concept & production: CUT & RUN.
With gratitude to: Desky.

Recent work

You might also like

View all works View all worksView all works View all worksView all works
Bowerbird Interiors — The Rebrand Lauren and Geoff on rebranding and repositioning Bowerbird Interiors. Commercial Logiko — Brand Refresh A brand refresh campaign that lifted awareness and lead flow — with a film built around one hold-your-breath moment. Commercial
Pause PausePause PausePause PlayPlay PlayPlay