Office

Brisbane, Sydney & Melbourne
Australia

Tradeify × Travis Head — Champion Mindset

The Champion Mindset — market noise against the calm of a champion, with Travis Head.
Commercial · In Partnership With Abel Studios
Tradeify
2025
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Details
Client
Tradeify
Category
Commercial · In Partnership With Abel Studios
Year
2025
Our Role
Creative Direction, Production, Edit & Sound
Deliverables
6 × PTC films, BTS series, Q&As
brief to delivery
2 weeks
PTC films
6
Also delivered
BTS + Q&As
Introduction
Trading education is a low-trust category full of loud claims.

The Challenge

In partnership with cricket star Travis Head, we brought Tradeify’s ‘Champion Mindset’ campaign to life — the noise, pressure and emotional swings of the market set against the calm focus of a champion.

Our Approach

While others react to every rise and fall, Travis keeps his head — blocks out the distractions, stays focused on the next move. We shot the campaign, the behind-the-scenes and the Q&As in one block, then turned the whole package around in a two-week sprint from production to delivery.

The Result

Six PTC films plus BTS and Q&A content — instant credibility for a brand built on instant funding and fast payouts.

Big thank you to:

Concept & production: CUT & RUN.
With gratitude to: Tradeify.