Tora Finance — 700+ Leads

Home loans are a crowded, expensive auction — every lender chasing the same intent. Tora needed creative that earned the click before the rate conversation started.

Direct-response variants cut for the feed, tested head-to-head, and rotated before fatigue set in. The media followed whatever converted — nothing ran on a hunch.

700+ leads in three months at a lower CPA — enough that Tora had to switch the ads off to catch up.