Taiwan Tourism — Salam Taiwan

Muslim travellers plan a trip differently — food, prayer, hospitality — and most destination campaigns never acknowledge any of it, which quietly answers the question for them.

We built the film around welcome rather than scenery: a shopkeeper who knows the order, halal kitchens working, a lookout shared between friends, and a sunset that belongs to the people in it rather than the landscape behind them.

A hero film and a cutdown set that carried the campaign into markets the destination had never spoken to directly.