Office

Brisbane, Sydney & Melbourne
Australia

Beauaraba Living — Life Worth Living

Aged care, told by the people who actually live there.
Corporate
Beauaraba Living
2024
PlayPlay
VideoVideo
PlayPlay
VideoVideo
Details
Client
Beauaraba Living
Category
Corporate
Year
2024
Our Role
Creative Direction, Production, Edit & Sound
Deliverables
Long-form film, chapter cutdowns, social verticals
Runtime
15 min
Residents filmed
11
Chapter cutdowns
7
Introduction
Aged care marketing is almost always shot from the outside looking in.

The Challenge

Aged care marketing is almost always shot from the outside looking in — buildings, gardens, staff in frame, and residents as set dressing.

Our Approach

We handed the film to the residents and let it run long. Fifteen minutes, their words, their rooms, the windmill in the garden they all mention, and no voiceover telling anyone how to feel about it.

The Result

A long-form film families watch before they visit, and a chapter set the team uses through the rest of the process.

Big thank you to:

Concept & production: CUT & RUN.
With gratitude to: Beauaraba Living.