Brisbane, Sydney & Melbourne
Australia
Aged care marketing is almost always shot from the outside looking in — buildings, gardens, staff in frame, and residents as set dressing.
We handed the film to the residents and let it run long. Fifteen minutes, their words, their rooms, the windmill in the garden they all mention, and no voiceover telling anyone how to feel about it.
A long-form film families watch before they visit, and a chapter set the team uses through the rest of the process.
Concept & production: CUT & RUN.
With gratitude to: Beauaraba Living.