Office

Brisbane, Sydney & Melbourne
Australia

Queensland Cricketers’ Club

The club inside the Gabba, filmed the way members see it.
Corporate
Queensland Cricket
2024
PlayPlay
VideoVideo
PlayPlay
VideoVideo
Details
Client
Queensland Cricket
Category
Corporate
Year
2024
Our Role
Creative Direction, Production, Edit & Sound
Deliverables
Club film, cutdowns, member assets
Views
110,000
Members
3,500+
Format
Club film
Introduction
The Queensland Cricketers’ Club sits inside the Gabba in Brisbane — a bar, a dining room and function spaces with a view straight onto the ground. It has been a home for players and their families for decades, and more than 3,500 members call it theirs.

The Challenge

A club is a hard thing to put on screen. The bar, the dining room, the view straight onto the ground — all of it photographs well, and none of it is the point. The point is decades of players, families and members treating the place as theirs, and the brief was to get that feeling on film without a single line of brochure-speak.

Our Approach

One shoot day, moving through the club the way a member would — in the door with the morning light, through the bar and the dining room, and out the other side into a full function room at night. Handheld coverage and natural sound, so the club plays at its own volume. No crew in the mirrors, and nothing staged that the rooms weren’t already doing.

The Result

A club film that shows members what the place actually feels like, not just what’s on the menu — plus cutdowns and member assets pulled from the same day. It runs across the club’s own channels and its membership campaigns — made for the 3,500-plus members who already know the rooms, and for the people deciding whether to join them.

Big thank you to:

Concept & production: CUT & RUN.
With gratitude to: Queensland Cricket.