Brisbane, Sydney & Melbourne
Australia
A global architecture practice’s work speaks for itself — in pictures. The harder thing to show is the thinking. Grimshaw wanted the ideas on screen, not just the buildings.
One long-form conversation, properly lit and properly listened to. We cut the film around the moments where the thinking shows itself — then lifted the best minutes as social.
Four films, 260,000 views, and a conversation format Grimshaw has kept running since.
Concept & production: CUT & RUN.
With gratitude to: Grimshaw Architects.