Langanis Hair — Restock

A restock is not a launch — it is a window, and it closes. The creative had to land in the first second or it was wasted spend.

We shot it monochrome and close: the towel, the hands, the movement, with whip transitions doing the work a voiceover usually does. No product hero, no price card.

A drop package that sold through the restock and became the template for the ones after it.