Homecorp — Cienna

Every new residential project promises "lifestyle." The brief was to make Cienna’s version specific enough to be worth the drive — the light, the location, the life of the building.

One shoot covering the building, the surrounds and the rhythm of the Gold Coast, cut into a full campaign asset library — hero film for the project page, cutdowns and verticals for paid and social.

A launch campaign that carried Cienna from announcement to enquiry with one consistent look and one consistent feeling.