Cushman & Wakefield — 1 William Street

Cushman & Wakefield is one of the largest commercial real estate firms in the world. Their Brisbane team took 1 William Street to market: a landmark tower on the river edge of the CBD, with floor plates, outlook and end of trip facilities that needed to be seen rather than described.

One day on site, planned around building access and the light. We started early for the river and the facade, moved inside for the lobby, lift core and floor plates through the middle of the day, then came back for late afternoon sun on the western elevation. Gimbal and slider for the interiors, with elevated coverage taken from the tower itself rather than from the air. A week in post to grade, track sound and cut to three minutes.

A three minute property film that carries the building itself: scale, light, outlook and the detail a floor plan cannot show. It has been viewed 380.000 times across the campaign and drove 60 direct enquiries to the Cushman & Wakefield team.