CBRE & Channel 7 — South Wharf Tower

An office tower pitch lives or dies on two questions: where is it, and what’s it like to be there? For South Wharf Tower, CBRE had strong answers — DFO and the convention centre at the door, the river precinct downstairs, Channel 7 upstairs — and needed a film that made both answers feel obvious inside two and a half minutes.

We built the location argument in 3D: a CG fly-in that lifts the tower out of the skyline, then animated travel-time maps that pin the western, northern and eastern suburbs minutes from the lobby. Then the film goes inside — secure lift banks, the wellness centre, the business lounge and terrace, the future studio space — shot clean and unhurried, because premium tenants can smell a rushed walkthrough.

The result is a leasing story with receipts: seamless connectivity, walking-distance amenity, building signage with unrivalled exposure, and environmental performance worth stating twice — a 5.5-star NABERS Energy rating and 6.0-star NABERS Water rating. Every claim in the film is one a tenant’s board can verify, which is exactly what makes it persuasive.